Food processing keeps the foods we eat safe and makes them last longer. What you might not know is that food processing also removes natural flavors. As of result of this flavor loss, the flavor industry was born. The flavor industry is a multi-billion dollar industry that employs a very unique career … flavorists. Flavorists, or flavor chemists, are scientists who create and duplicate flavors. The job requires detail oriented taste buds and a keen sense of smell to dissect natural flavors. It takes a solid grasp of chemistry with a dash of creativity to use aroma chemicals, oils, extracts and essences to match flavors. Flavors that are created by flavorists are used in foods, beverages, medications, toothpastes, lip balms, nutritional supplement, pet foods, and more. It's a big business that most people don't know exists. Take a look at the food label of your favorite foods. Most likely there are artificial flavors listed. Artificial flavors resist food processing, freezing, and cooking, so your foods taste like it's supposed to taste.
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